WATERS
Xevo QTof Product Launch Video "X/Do you have it?"

CHALLENGE
Waters was launching a new Mass Spectrometer, the Xevo QTof, with revolutionary new capabilities and functionality, and they needed a video to "build buzz" and mystery around the launch of this new product.

SOLUTION
BLUE WAVE created an atmosphere of anticipation by using the letter X to represent the power and performance of the new product, much the same way X is used as a placeholder for an unknown value. An effective story was written and told about the Xevo QTof using Blue Wave's storytelling approach to drive the right messages home. Production included a product studio shoot with limbo lit staging and dolly moves, b-roll shooting in both the United Kingdom and Milford, MA. 3D animation brought the mysterious X to life at the open and close of the video, with significant 2D animation and motion tracking were used throughout the piece. The video was the highlight of a successful internal launch in Manchester, England and external launch in San Francisco, CA.