NUANCE
PaperPort 12 Product Launch Video

CHALLENGE
Nuance was launching an update of their popular PaperPort product, document management software, and they wanted a unique, problem/solution video to demonstrate the product's new capabilities for their website.

SOLUTION
Rather than stage a scenario with actors, BLUE WAVE created animated characters, Jeff and Susan, office mates who acted out the comic frustration and then the illumination of the product discovery. The script was written to tell the story in an engaging and fun way. Character illustration and flash animation, voice actors, 2D After Effects graphic treatments, and library music were all utilized to bring the video to life.