NEW ENGLAND LAW — BOSTON
Historic Overview Video "100 Years/100 Stories"

CHALLENGE
For 100 years, New England Law-Boston grew and flourished in the shadows of the better-known law schools in Boston. As they approached their Centennial year, the law school partnered with BLUE WAVE to strategize, create and execute high profile anniversary marketing plan that culminated in a Centennial Celebration at the TD Garden…a celebration designed to honor their past and re-energize their future.

SOLUTION
The centerpiece of the event was an historic retrospective video centered on the Centennial theme, "100 Years, 100 Stories" and the school's unique history, as told by alumni and faculty. On-camera subjects were pre-interviewed, and then interviewed on camera in a storytelling fashion, with voiceover narration and 2D graphics used to bridge the story and thread the overall narrative. The video is now archived on their website.