MILLIPORE
"2009 Annual Report"

CHALLENGE
Millipore is a life sciences company that was looking for a new and innovative way to communicate with their investors. Rather than continue to print and publish traditional Annual Reports, Millipore came to BLUE WAVE for help in translating the "editorial" content of their reports into a digital video environment.

SOLUTION
BLUE WAVE collaborated closely with the client to create an information video showcase with their CEO, Martin Madaus. We worked with Millipore on the content and the script, and produced and directed a wide ranging on-camera interview with the CEO. From there, we edited the footage into content specific "chapters" and presented them online in a Millipore microsite, which we also designed and produced. The shoot planning started with comprehensive location scouting, and a significant lighting plan, which gave industrial and laboratory environments a new look through the use of colored lighting effects. A camera dolly was used to create smooth, subtle camera movement, while always highlighting the CEO. BLUE WAVE has created this video annual report for Millipore for both their 2007 and 2008 investor campaigns.