HARVARD APPARATUS
PHD Ultra Syringe Pump Product Launch

CHALLENGE
Harvard Apparatus was launching a new syringe pump that would significantly advance pump performance in all research and laboratory fluidic applications, and they needed a compelling introductory video for their website and trade show use.

SOLUTION
Rather than budget for extensive shooting and cast an authoritative spokesperson, BLUE WAVE instead created a unique animated spokesperson character in her own 2D environment…where she launched the product in a classroom and then entered her own faux PowerPoint presentation. BLUE WAVE helped write the story to bring the message to life in creative and engaging way. Character illustrations and a character toolbox were created, and then brought to life in 2D After Effects. Stock product shots were animated, along with abstract illustrations of product capabilities. A female voiceover talent gave her a voice and a dynamic personality.