Four Corners Surf Film

CHALLENGE
Four Corners Films was in the planning stages of producing a surf film that would take the producers to every corner of the globe to cover the Association of Surfing Professionals (ASP) World Tour, the world’s premier surf event. The company wanted to document the camaraderie of the competition and produce a film which would be sold profitably to a worldwide audience, in a film titled "Change the Subject".

SOLUTION
Blue Wave was chosen to produce "Change the Subject", shooting principle photography in South Africa, France, Australia, Hawaii and North America. The production team spanned the globe to cover Kelly Slater, Andy Irons and the rest of the world's elite surfers competing at their best. The film was a behind the scenes look at not just the competition but the persona of the surf culture and their journey around the world. Responsible for production, global marketing and sales, Blue Wave produced the film, website and DVD, and placed advertisements in outlets from Surfer Magazine to Surfline.com. We produced effective PR, organized film premier parties on US coasts and Hawaii, and helped to create the “buzz” which gave the film real traction in the surf market and beyond. Entering the market to rave reviews, "Change the Subject" was propelled upward to become one the most popular surf films worldwide in 2005!