ENDECA
"Information Visibility"

CHALLENGE
Endeca is an industry leader in computer search applications. They held a business summit on corporate strategy highlighted by the keynote speaker Michael Porter, the leading authority on corporate competitive strategy. Endeca's own Chief Strategist, Paul Sonderegger, wanted to turn footage of this speech into a video for the Endeca website, dovetailed with his own complimentary thoughts on information visibility.

SOLUTION
A unique urban setting was scouted for the shoot, and permits were accessed for shooting. A portable jib arm was used to create a grand and sweeping look to the "walk and talk" sequences. After Effects compositing was used to integrate existing footage of the Porter speech with the cityscapes and buildings.