Carticel
Patient Education Video

CHALLENGE
Genzyme Biosurgery is the leading developer of biothereputic and biomaterial products, including an innovative product called Carticel. Genzyme wanted to produce a Carticel Education DVD to educate patients on Carticel, a biologic product that uses cells from the patient’s own knee cartilage to repair existing cartilage damage. The challenge was to create a video that potential patients could relate to, in order to help them make an informed decision about their own knee injury.

SOLUTION
Blue Wave interviewed four Carticel patients on everything from diagnosis through the rehabilitations process, and brought each of their stories to life. Blue Wave also captured footage of the patients living their everyday lives and enjoying activities that were once physically challenging. The combination of poignant questions and b-roll that outlined real patient experiences, provided crucial answers for potential Carticel patients, and equipped them with the information needed to make an educated decision.