BROAD INSTITUTE
Overview Video "What's a Broadie?"

CHALLENGE
The Broad Institute, one of the world's leading scientific/medical research facilities, received a record-breaking multi-million dollar grant from its namesake philanthropists, Eli and Edythe Broad. The Broad wanted a video to play at the multi-media press event that announced the grant, and to live on their website…a video that captured the unique culture and capabilities of the Broad.

SOLUTION
Rather than shoot b-roll of test tubes and lab coats, this video focused on the people of the Broad...and they in turn, focused on the viewer, by talking directly to the camera. A unique double teleprompter system was used so that the on-camera subjects looked directly into the lens and saw their interviewer, which created an intimate relationship with the camera, and by extension, the viewer. BLUE WAVE developed compelling sound-bite interviews to draw passionate responses from the speakers and wove these sound-bites into a moving story.