Staples Elevator

CHALLENGE
Staples was looking for a way to promote a new store opening in the Chicago area and came to Blue Wave for help. They wanted to create a flash animation that highlighted key services and the location of the new store. This animation would play in the elevators of local businesses to promote the new store and needed to be both eye-catching and easy for the viewer to understand in a short amount of time.

SOLUTION
Blue Wave created a flash animation that incorporated Staples branding and clearly revealed important information about the new store location. The text that revealed Staples message and services popped against a bright green background and a creative image of Chicago was used grab the attention of the local audience. An easy to read map pin-pointed the new store location and showcased its close proximity to the viewers. Staples was so happy with the original animation that they called upon Blue Wave to produce several more localized elevator flash animations.