IDG Group
"e For All" Online Ads

CHALLENGE
IDG Group wanted to attract visitors to its "e For All" experience at their annual global conference. They were interested in an animated ad campaign that could be shared across a network of consumer and developer web sites around the world.

SOLUTION
Blue Wave developed a series of animated shorts titled "Great Moments in Game History", tying evolution of games with classic history resulting in the future of gaming, to be found at the "e For All" experience at the Los Angeles convention. We used low-fi, hand-made animations made from cut-out style stock images combined with comedic voice over, brought to life in Adobe Flash.