Blue Wave Marketing and Promotions Logo       Contact us: 617-576-3100

Kronos

CHALLENGE
Kronos is a worldwide leader in the workforce management industry. After weathering the challenging economy of 2009, Kronos looked boldly to the future, and re-worked their company sales model. This news was delivered one week before their annual Sales and Services Kick-Off Meeting, usually a meeting without much fanfare. Not this time, our challenge was to turn this suddenly timely internal Kick-Off Meeting into an inspirational and motivational event.

SOLUTION
First, Blue Wave created a theme for the event: OUR TIME IS NOW. The theme played off the company's heritage as a time clock manufacturer while highlighting the importance of the company-wide corporate change. To keep the inspirational level high and the theme threaded through the entire event, Blue Wave provided speech-writing, speaker coaching, and created the event Power Point template and production for each speaker. We staged and produced the Kick-Off meeting with a creative approach to set design, a powerful event video that set the tone for the day, and an evening award show with a live band. Additionally, Blue Wave sourced and supplied themed giveaways for each attendee. The audience response was positive all-around and set an inspirational tone for the remainder of the weeklong event.

Events Case Studies


Copyright 2008-2011 Blue Wave Marketing and Promotions — All Rights Reserved.