Summer Shack Restaurants
Marketing System

CHALLENGE
Summer Shack Restaurants was seeking an integrated marketing agency to translate its newly created identity and brand image into a successful marketing communication platform, providing a collection of web, advertising, and various creative resources that could be repurposed as the ownership open new restaurants in new markets.

SOLUTION
Blue Wave Marketing was chosen to handle the account. We developed an arsenal of marketing resources starting only from a logo, observing the atmosphere and customer experience of a single restaurant, and capturing the spirit of their master chef — Jasper White. Blue Wave helped Summer Shack promote their story on the web and across New England, supporting the opening of 3 additional locations within a 5-year period, including a significant presence within the Mohegan Sun Casino in Montville, CT.