Genzyme Cerezyme
Patient Education Brochures

CHALLENGE
Genzyme needed to come up with a clear, fun brochure to outline topics such as bone health, CT Scans and MRIs for patients. This information needed to be presented in a visually interesting way, so as to capture the patient’s attention, but also had to contain specific facts and information in regards to each of the important health topics.

SOLUTION
Blue Wave produced a brochure layout that was both fun and visually appealing. We created a comic cartoon character of a burley construction worker that remained consistent in each brochure. This character provided a comic visual for the descriptions on the page. The layout included realistic pictures of the bones and muscles as well as fast facts at the bottom of each page to maintain the patient’s attention. The combination of the comic construction worker, real photos and fast facts created a visually interesting brochure that was packed with important information for patients.