Classic Tuxedo
Retail Catalog

CHALLENGE
Classic Tuxedo, a provider of high-end formal wear was expanding its retail sales and rental services throughout New England. They offered exclusive collections and their commitment to quality and service was second-to-none. To attract and retain customers, Classic Tuxedo needed to promote their unique and "classic" offering to a critical female market — the new bride, while remaining simple and accessible to the groom; affordable and stud-making cool to prom guys.

SOLUTION
Classic Tuxedo hired Blue Wave Marketing to create a custom catalog, a variety of targetd direct mail collateral, and web design, along with print, radio, and TV advertising. Every detail from concept and storyboards, to model searches, photo-shoots, production, and fulfillment, was handled by the Blue Wave team. The successful marriage of integrated marketing agency with entrepreneurial client resulted in record-breaking sales year-over-year and regional expansion from 4 locations to 11.